You design and create websites. You’re good at it. You recognize a need and understand that you can profit from it. The issue is that you don’t know how to “sell” your services.
When you sell web design services for a living, your designs become more than just an artistic endeavor; they become a product you must market, create, and deliver. It’s a difficult transition for some designers, but survival is necessary as an independent professional.
However, there is a significant difference between creating good websites and selling web design services. This service must become a marketable and sellable product — and the transition will be more difficult than you think.
The article below will provide you with the framework you need to sell web design services effectively.
HOW DO I SELL MY WEB DESIGN SERVICES?
Let’s begin: What is the most effective sales strategy for web design services? What should you be thinking?
There are two key points here.
- The first is to remember that you are marketing your services to a specific person. That person may represent a range of ages, genders, social statuses, and interests. Still, it is an actual human being attempting to make a purchasing decision. Any information you provide should be geared toward assisting this person in making that purchasing decision as quickly and effectively as possible.
- The second thing to remember is that your best client already has a web presence. They have an existing website they are attempting to optimize to market their products or services.
Your ideal client could be:
- In the content business, they make money daily from hundreds or thousands of articles on their website.
- Every day, hundreds or thousands of SKUs are sold in the e-commerce business.
- In the software industry, providing a large number of apps, downloads, and software tools.
- They were running a membership site with most of their offering—most of their interaction with clients—behind a paywall.
Here are the following 6 tips for Sell Web Design Services:
Focus on Authenticity:
Because the digital services market is oversaturated, it is critical to take steps to distinguish your web design services. Being authentic is the simplest way to accomplish this. In most cases, resist the urge to appear larger than life.
When it comes time to pitch, be honest about what you are doing and who you are. Clients are more likely to establish a relationship with you if you are authentic.
Sell the utility of a website:
A beautiful website is a work of art. Unfortunately, most businesses are not interested in purchasing art. They would like a return on their money and more satisfied customers. Your website must solve their problems or meet their needs, and it should also look good.
When selling your services to a potential client, resist the urge to sell web design services solely on aesthetics. Instead, emphasize how your product (yes, product) will help them achieve their business objectives. Show your prospective client how you can help them earn more money. In the end, that is what they want to hear.
Besides, your portfolio should speak for itself in terms of appearance.
Here are some specific advantages that websites provide to businesses:
- Measurable metrics
- Personalized image
- Targeted advertising
- Increased output
Most customers prefer to purchase products even if you sell Web Design New Orleans services. So the trick is to disguise your services as profitable products. You can pick a few, focus on making them a part of the package, and automate them whenever possible. However, you will need to plan and systemize your services ahead of time.
Products include e-commerce sites, magazine sites, real estate sites, portfolio sites, consultancy sites, and so on. Creating products also increases efficiency and allows you to deliver a consistent product.
Teach your clients:
Customers will most likely have a learning curve if you work with small businesses or market your web design services in a rural area. Many business owners need to know what they can achieve with a well-designed website, but you are.
Show potential and current customers some of the things they can do with a professionally built website, such as:
- Bill payments
- Subscription options
- Newsletter Signups
- Content management
These features are only sometimes available in DIY options, and many business owners need to know how they can help their company grow.
Offer Extra Services:
Even if your primary focus is website design and development, consider offering additional services that will broaden the scope of your web design service.
Website management and hosting, website customer service, social media profile creation, graphic design, SaaS consulting, social media profile creation, user flow diagramming, and a/b testing are some of the add-ons available.
Networking does not have to imply perfecting your elevator pitch. If you truly want to sell web design services, it’s best to take it easy. Because businesses want web designers who understand their needs, you should first focus on getting to know them.
When looking for new clients, concentrate on your local community. Send emails to local businesses introducing yourself and your services. Join local business organizations and, if you can, volunteer some of your time. These small steps will help you build relationships with people who need your services, and even if they don’t buy from you, they probably know someone who does.
When finding ways to sell website design New Orleans services that work, you should avoid the traditional methods. Forget about mass emails, cold calling, and advertisements. To develop long-term client relationships, you must get personal.
The six tips above will help you stand out in today’s crowded web design world, but they will only be useful if you have something to show for your efforts. Before reaching out to potential clients, ensure you have a strong portfolio of work, including your website. Make case studies if you can. Once you’ve established yourself as a trustworthy designer, you’ll want some quality examples to support your decision to work with them.