Instagram is predominantly one of the most popular social media platforms. Has a huge user base of over a billion users worldwide. The content on the platform is created and consumed very engagingly. The content is published in pictures, stories, Reels, and IGTV videos. Website developers are keen on adding this vividly addictive content onto their websites to attract more people.
Thus this process of embedding content from a popular social media platform can seamlessly be done using new-age and efficient social media aggregator tools. These tools enable users to collect-curate and embed content from various popular platforms. These tools are user-friendly and don’t require any technical expertise. Some prominent social media aggregators are Tagembed, TINT, and Hootsuite. Etc.
Having discussed the easiest method to embed Instagram feed, let us now shed light on the importance of embedding;
Importance of Embedding Instagram Feeds on Website:-
Here are some important rationales to validate the importance of embedding Instagram feeds onto your website. It will help you understand the nuances of embedding and social media aggregation. We hope the readers get their valuable insights and use the platform to its fullest potential.
#1 Increase website traffic:
The most vital reason people embed Instagram feeds on their websites is to increase website traffic and exponentially increase the virtual footfall on their page. Instagram feeds are lively and vivid; hence people’s interest is intrigued when they come across beautiful and aesthetically pleasing websites. Masses feel like exploring the website further, which leads to a decreased bounce rate as the visitors spend more time on the page.
#2 Engagement quotient:
Advertisers are advised to review and reflect upon the engagement quotient and see through the engagement rate of their webpage. Engagement rate in layman’s language can be interpreted as the rate at which the audiences see, hold, react and interact with the content presented on the website. Advertisers can significantly see the high engagement rates due to embedding Instagram widget. The website visitors get curious through the published Instagram feeds and regularly visit the page.
#3 Reach enhancement:
The website’s reach is increased manifold, which helps the website reach and engage more potential customers. The engagement rate means the rate or the amount of time the website visitor spends. It helps in analyzing the metrics of consumer engagement. The consumer and the brand bridge the gap between each otherwise, this interaction and engagement analytics. Instagram has a huge user base that marketers can capitalize on and use efficiently. When the visitors find the same entertaining and informative content showcased on the brand’s website, they are intrigued. They are more likely to spend more than usual time on the website, and this has a positive effect on the conversion rates.
#4 Better website look:
Integrating colorful and vibrant Instagram feeds onto the website adds to its look and feel and helps enhance it further. If the website is aesthetically pleasing, it tends to hold the visitor’s attention for longer. It will help to reduce the bounce rate of your webpage drastically. The content on Instagram is vivid in stories and videos, which intrigues the viewer and hooks them to the website. A better-looking website eventually gathers more attention and reduces the website’s bounce rate so that visitors spend more time exploring the page.
#5 Brand awareness:
The brand’s awareness is multiplied by many folds as now it’s interacting and coming into the eyes of a wider audience. The more people interact with the brand, the chances of conversion and website traffic increase are very high. And as a popular marketing saying goes, what is in the public eye gets sold the most. Similar is the case with the brand’s presence and awareness.
#6 Social proof:
Lastly, embedding the Instagram content onto your webpage acts as social proof for new visitors to the website. Before making any new purchase, people look for security, backing, and reassurance, which is rightly provided by the embedded posts. The brand can easily tie up with popular influences and add paid promotion posts on the brand’s website. Social proof from influences and celebrities can greatly impact existing and new website visitors.
Instagram is a very popular social media platform, and website developers can use its reach to increase their website traffic. Embedding also helps in creating a visually appealing browsing experience for website visitors. Those mentioned above are also some reasons that explain the vitality of adding Instagram feeds to your website.